126 articles
Proof on a sales page
A result, a name, and a short quote.
Answering the obvious objection
Price, timeline, and fit. Address them on the page.
Whether to offer a guarantee
Only promise what you can actually deliver.
Offering a next step after the project
A related service, named, with a price.
An annual review with a long-term client
What worked, what to stop, and what to do next year.
Renewing a retainer
Remind them of the value, then confirm the next term.
Ending a client relationship well
A final invoice, a handover, and a thank-you.
Protecting your reputation online
Reply once, factually, and then move on.
Working hours that you actually keep
State them. Most clients will respect a clear boundary.