126 articles
Documenting a handover
How to edit, where files live, and who to contact.
Training a client to use what you built
One session, a short guide, and a follow-up week later.
Setting up analytics the client can read
A few goals, not every possible event.
Forms that do not lose leads
Confirmation message, and a copy to the client.
Why page speed matters for a service site
Slow pages lose people before they read the offer.
Checking the mobile view before you publish
Most first visits are on a phone.
Image sizes that do not slow the page
Resize before upload. Name the file clearly.
Writing service copy that is specific
Name the client, the outcome, and the constraint.
Headlines that say what you do
Clear beats clever for a service business.